NBC Spot On’S Inventory Is Now Accessible To OTT/CTV Buyers On
The NBCUniversal Owned Television Stations’ division has entered into a multiyear partnership with Mediaocean to help advertisers access NBC Spot On’s inventory through Mediaocean’s Spectra platform.
NBCU Owned Locals Bow CTV/OTT Advanced Advertising Business
The group of 42 NBC and Telemundo stations and their digital assets can now activate complex OTT/CTV campaigns across all U.S. DMAs and NBCUniversal’s sports regional networks, and deliver real-time reporting and business results, according to NBCU.
‘Spot On’: NBCUniversal’S O&Os Jump Into the OTT/CTV Fray
Harnessing the power of Comcast NBCUniversal, NBC Spot On provides local/regional clients access to 100% owned or purchased premium long-form inventory, at scale
A New Local OTT/CTV Advanced Advertising Business Launches
arnessing the power of Comcast NBCUniversal, NBC Spot On provides local/regional clients access to 100% owned or purchased premium long-form inventory, at scale.
NBCUniversal Opens New Local Ads Business for Streaming TV
The launch of Spot On comes as NBCUniversal’s local TV stations saw advertisers shifting part of their budgets out of the local spot TV advertising market and into streaming TV.